As Periculo rapidly grew, they realized critical business data was hidden in the tools they use, out of sight and underutilized. Cory Vollbrecht, Director of Operations, shares how Geckoboard helped them make data visible, actionable, and accessible across the company.
The challenge: growing team needs data visibility
Periculo provides cyber security for digital health companies. As they grew, they struggled to capitalize on marketing campaigns and sales efforts due to a lack of visibility.
The problem? Their data was scattered across multiple platforms, making it difficult to get a complete picture.
Sales growth was their top priority, closely tied to marketing performance. But without a clear view of marketing ROI and sales pipeline impact, they couldn’t track how well their efforts were working.
Cory needed a way to bring key metrics together without spending hours manually compiling reports. He tried HubSpot’s internal reporting but found it too complex for their needs.
They were looking for something streamlined and accessible that would allow them to bring together important data.
The solution: sharing data with dashboards
Cory’s goal was to enlighten everyone on the performance of the whole business by sharing sales and marketing data alongside project management updates and website analytics.
“Data is the cornerstone of everything we do here at Periculo”
With Geckoboard, Periculo built real-time dashboards that pulled in data from HubSpot, LinkedIn Ads, Google Ads, Google Analytics, and Jira.
Dashboards were displayed on office TVs and sent via snapshots in Slack so that everyone stayed in the loop.
Cory also started using Geckoboard dashboards within management review meetings. Quickly pulling up a dashboard was much easier than creating a manual report each time.
The impact: a data driven and motivated team
Because everyone at Periculo now has a clear picture of business activities across the company, they’ve seen:
- Better sales forecasting
- A clearer picture of marketing ROI
- Projects being run more efficiently
“Before we were making decisions based on a feel, now we’re able to make informed decisions based on data and Geckoboard has been a huge part of that.”
Geckoboard also gives Cory a view of how everyone in the business is performing, and the team can see how the business is growing. Something neither could easily access before rolling out their dashboards.
Having data constantly displayed around the office on TV screens has allowed the team to celebrate successes together.
The culture at Periculo is naturally competitive. They spend time together playing pool in the office and competing against each other at the local gym.
“Geckoboard has fueled our friendly competitive nature”
Bringing individual performance into the limelight has stoked friendly competition when it comes to work, encouraging them to close tickets or respond to requests faster.
Why visible data is so important
All the data that Periculo shares in dashboards exists within the tools that they use every day. But the time and effort it required to understand the reporting within each individual platform — let alone run reports — was too great.
Now that they have real-time data available at a glance, they can’t imagine operating without it.
“If we lost Geckoboard we’d go back to the dark ages. We’d struggle with sales forecasting and effectively tracking projects. Our customer success and quality would also be negatively affected. Geckoboard has illuminated the darkness for us.”
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