What is an ecommerce KPI dashboard?
Ecommerce KPI dashboards give online sellers an overview of store performance against key metrics. Successful ecommerce businesses need to optimize every stage of the customer journey, from first touch to purchase. Ecommerce dashboards allow online sellers to track their progress and quickly respond to any changes.
Ecommerce KPI dashboard
This dashboard takes many of its metrics directly from Shopify, which the store owner uses as their primary ecommerce platform. Not only is it important for the seller to track total revenue and orders, but also health metrics such as Average Order Value, and Profit Margin.
This seller has also included a Profit & Loss statement, detailing various business costs incurred last month. These metrics are not tracked in Shopify. But by using a data dashboard, they can display these important metrics alongside the Shopify data, even though they come from different sources.
Focus area
Revenue, orders, business health
Who looks at it?
Owner, CEO, Marketing Director
How often?
Daily
- ShopifyGoogle Sheets
