What is a social media monitoring dashboard?
Social media monitoring dashboards visualize important performance metrics for a brand’s marketing efforts on social media. This includes followership, organic performance, the performance of paid advertising, and the visibility of their brand through 3rd party content and discussions (otherwise known as social listening).
Examples of social media monitoring dashboards
Social media overview
This dashboard shows how a KPI dashboard can bring together and display performance data from multiple social media channels. Not only is it tracking the number of followers the company has on each platform, but also how its advertising campaigns have performed over the last seven days.
Furthermore, in the line chart, we can see the effects of their social media marketing, which is visualizing data from Google Analytics that shows traffic acquired from the different social media platforms this month.
Focus area
Followers, traffic from social
Who looks at it?
Social Media Manager, Marketing Manager, Marketing Director
How often?
Several times a week
- FacebookLinkedInGoogle Analytics
Instagram dashboard
This dashboard focuses on Instagram performance. It displays metrics such as followers and website traffic, in addition to metrics tracking the performance of the most recent post.
Instagram is a popular platform for influencer marketing. Here we can see that the Marketing Manager who uses the dashboard is also tracking the success of various influencer campaigns, in the form of revenue generated from promo codes. Promo codes are a popular way to provide influencers with an exclusive ‘incentive’ for their followers, but also have the dual purpose of being able to track the ROI for each individual influencer campaign.
Focus areas
Instagram performance, influencer campaigns
Who looks at it?
Social Media Manager, Marketing Manager
How often?
Every day
- ShopifyGoogle Analytics
LinkedIn dashboard
This dashboard focuses on LinkedIn marketing, a popular social media platform for B2B marketers. As we have seen, it’s important to not only track your brand’s performance on the platform itself, in the form of organic content and paid advertising, but also the effect that activity generates further down the funnel. Ultimately, this dashboard makes it clear that signups are the North Star metric, indicated by the KPI’s placement in the top left hand corner.
Focus areas
LinkedIn advertising, organic performance
Who looks at it?
Marketing Manager, Social Media Manager, Sales Director
How often?
Several times a week
- LinkedInGoogle Analytics
