Product updates

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Support for more GA4 metrics

Our Google Analytics data source now supports the following metrics:

  • Ad Unit Exposure: Measures the visibility or exposure of ad units.

  • Crash-affected Users: Indicates the number of users impacted by crashes or technical issues.

  • Crash-free Users Rate: Shows the percentage of users who did not experience crashes.

  • Event Count per User: Tracks the average number of events triggered by each user.

  • Gross Item Revenue: Represents the total revenue generated from item sales.

  • Gross Purchase Revenue: Reflects the total revenue generated from purchases.

  • Items Added to Cart: Counts the number of items added to the cart by users.

  • Items Checked Out: Tracks the number of items that users have completed the checkout process for.

  • Items Clicked in List: Measures the number of items clicked by users within a list.

  • Items Clicked in Promotion: Tracks the number of items clicked by users within a promotional context.

  • Items Viewed: Indicates the number of times items have been viewed by users.

  • Items Viewed in List: Measures the number of times items have been viewed within a list.

  • Items Viewed in Promotion: Tracks the number of times items have been viewed within a promotional context.

  • Organic Google Search Average Position: Shows the average position of a website in organic Google search results.

  • Organic Google Search Click-Through Rate: Reflects the percentage of users who clicked on a website link from organic Google search results.

  • Organic Google Search Clicks: Counts the number of clicks a website receives from organic Google search results.

  • Organic Google Search Impressions: Indicates the number of times a website link is displayed in organic Google search results.

  • Publisher Ad Clicks: Measures the number of clicks on ads displayed by publishers.

  • Publisher Ad Impressions: Indicates the number of times ads displayed by publishers are viewed.

  • Scrolled Users: Tracks the number of users who have scrolled through a page or content.

  • Shipping Amount: Represents the amount charged for shipping in transactions.

  • Tax Amount: Reflects the amount charged for taxes in transactions.

  • Total Ad Revenue: Represents the overall revenue generated from ads.