New and improved LinkedIn integrations
Our LinkedIn and LinkedIn Ads integrations just got a powerful upgrade. Now split out into two separate integrations, they benefit from a much improved widget-building experience featuring live widget previews, more visualization types and support for multiple metrics on the same line chart.
Notifications are now supported, so you can get alerted instantly in Slack the moment you hit a follower target, spend threshold or other important milestone on your business page. And on most metrics, Interactive View is available, allowing you to drill into more detail from your dashboard, without having to jump into LinkedIn.
New metrics
This update also brings a whole host of new metrics to keep track of, including:
LinkedIn:
- New followers (organic, sponsored and total)
- Reactions
- Reposts
- Clicks
- Impressions
- Engagement rate
LinkedIn Ads:
- Cost per conversion
- Total conversion value
- Leads
- Lead form opens
- Click conversions
- Sponsored message sends
- Sponsored message opens
- Reach
- Video views
- …and over 18 other metrics
Almost all of these can be reported on at the account level as well as individual campaign and campaign group levels too, and new filters for country, industry and device type give you even more flexibility.